SEO TIPS #5

Example of Keyword Search Volume

Pull Keyword Volume Data

It is important to find out what keywords related to your business are being searched by users. This helps to narrow down what keywords would work better for you business. There are several tools that can do this, Google Keyword Planner and Wordtracker are the most used by current online marketers.

This type of information is so valuable for a company for so many different reasons. One reason is because of the title tags and how both your keywords and title tags can work together to increase traffic. Another valuable aspect of understanding the keywords being searched is because they give you insight on the language that your target market is using. The target customer has their own way of speaking and can include vital information that can be used to help optimize their search queries. Data like this was not accessible years ago, and this information cost companies exponential amounts of money.
If you speak in the language of the customer it will inevitably lead to better conversions. You must use the same language your customer uses and use it on your company website as well as any advertisements used. Don't just throw theses words around you must use them in the correct context so that reading is smooth and easy to understand for your target customer.

SEO TIPS #4 Run Crawler On your site

When running a crawler on your site you can see how productive your site potentially could be. These crawlers are tools that will read your site in the same mechanical way that Google does. There are two crawler sites that are suggested on Businessperson. Xenu or Screaming Frog are the suggested crawler sites. Xenu is more of a general purpose crawler while Screaming Frog is more targeted as SEO. Whichever you use, make sure to fix the 404 (Page not found) errors.

Ben.edu SiteLiner Report

Another site crawler that we used in class was called SiteLiner.com. This site you normally have to pay but if your website is less than 250 pages it can give you a readout of what your site contains. It will give you a list of your duplicate content and your broken links. Here is an example of the report based on Benedictine Universities website. Ben.edu.

These 404 errors are the status code returned by a web page when someone tries to access a web page that does not exist. The site may have existed at one time but it currently doesn't work. When Google runs a crawler and sees allot of these 404 errors, they will assume that your site is no longer running or if it is running that it is poor quality so the site will not be ranked high on Google.

Steps in SEO #2

Setup Google Webmaster Tools

What is Google Webmaster Tools? It is essentially a way to report on what Google observes about your website. Why get Webmaster Tools? Because it is important to understand the direction you company is going. Some of the data that they supply includes: Backlink Data, Rankings Data, Most Common Keywords on your site, Crawl Data, and a bunch more.

Example of a Crawler Data Report

These reports help you to understand your website better so that you can make decisions to help optimize your website for the better. Each tool has its own agenda, and the more tools you use the better you will be prepared to make changes to your website. Be aware though, each one of these tools sends you a report that you must learn to understand and apply to your decisions. If get multiple tools and do not keep up with the reports then you are wasting time. Also people tend to sign up for a bunch of different tools and then feel overwhelmed by the amount of reports they receive.

(9 SEO Tasks) #3

Checking Indexing Status

The first step of this process is to write down on a sheet of paper how many pages your site has. It is important to know the category each page is under because you need to know the ins and outs of your website. You don't necessarily need an exact count of the pages but you do need to know if you have dozens of pages or hundreds of pages.

The next step is to go to Google and type "site:yourdomain.com" into the search bar. Your search should show something like this. Be sure Be sure not to type in "yourdomain.com" exactly, you should type in your websites domain name. You can see circled in the red is how many pages Google has in their index for your site. This should be close to the pages you have counted before. If it isn't then you may have ran into a problem. Maybe you counted only 200 pages and 2000 pages showed up. This could mean that you have duplicate content out on the web. This may not necessarily be a bad thing but it does make searches less efficient. Now if your pages are not exactly corresponding with the index pages then you may need to seek SEO help.

Class Blogs

These are the blogs from my classmates for our Marketing 349 Class.

Raphael Sicolin - http://sicolinmarketing.blogspot.com/ - feedback given

Johanna Ficner - http://jmfcreative.blogspot.com  - feedback given

Rachael  Hodison - http://rhodison.blogspot.com/  - feedback given

Rebecca Watson -http://rebeccajwatson.blogspot.com/  - feedback given

Sumaira Quraishi - http://sumairasmarketingblog.blogspot.com/ - feedback given

Steve Kositzky - http://stevesmktgblog.blogspot.com/ - feedback given

Tommy DiPonio - http://tommydmarketing.blogspot.com/  - feedback given

Bruno - http://brunogomesmarketing.blogspot.com/  - feedback given

Anthony Phipps - http://phippsmarketingblog.blogspot.com/  feedback given

Drew Keil - http://drewkeil.blogspot.com

Kevin Carroll - http://kc3marketing.blogspot.com/

Trevor Walzak - http://trevormarketing1.blogspot.com/

Tiger Sancturary

You're a Tiger Harry

I decided to choose Harry the tiger for my Ad words display ad for nationaltigersancturary.org. At first i tried to use Richard but I learned that Richard had actually passed in 2013. I had to change my entire ad and choose a different tiger.

Harry was brought to the sanctuary with Kora and was a victim of the Pay for Play industry as cubs. This industry allows people to handle the tiger as a child which leads to many tigers becoming sick and die. Tigers in the program are also more likely to have issues with people because of the overexposer at such a young age. Harry and Kora were fortunate enough to survive.

Harry loves to play hide and seek with the visitors. He is often seen trying to hide behind rock and "Get You". He has been compared to an otter because he loves to dive into pools and role around in the water. He is often found swimming not only when it is warm out but when there is ice.

I will be able to update how the ad is doing in a few week and hopefully I will be able to help increase traffic to the site.

SEO Chapter 3 Types of Links

One Way Link

There are many types of links for Google Toolbar. One like is the One Way Link. These links link to your site from sites which do not receive a link from your site. This may sound confusing but one way linking is the best way to improve the ranking in the search engines. You can also automatically be protected from bad back links

Reciprocal Linking

   

This is another type of like used. This means two web sites that agree to link to each other. Basically it is an agreement between two sites to host each others links and is beneficial for both parties. Few people have the time to consistently monitor their links to see if they link back to their site, this is why the trust between these two sites needs to be strong.. 

Triangular Linking

There is another form of linking called Triangular Linking. This is a great tool that helps to manipulate both one way linking and reciprocal linking. This is an attempt to fool the search engines into thinking that you have not really created a reciprocal link. The way you do this is by using two websites. For example, a conversation may go like this, "Ill put my link on  your website and in exchange for that, you will put your link on some other site but not mine". So once someone clicks on their link your link is exposed on their website.