SEO Chapter 3 Types of Links

One Way Link

There are many types of links for Google Toolbar. One like is the One Way Link. These links link to your site from sites which do not receive a link from your site. This may sound confusing but one way linking is the best way to improve the ranking in the search engines. You can also automatically be protected from bad back links

Reciprocal Linking

   

This is another type of like used. This means two web sites that agree to link to each other. Basically it is an agreement between two sites to host each others links and is beneficial for both parties. Few people have the time to consistently monitor their links to see if they link back to their site, this is why the trust between these two sites needs to be strong.. 

Triangular Linking

There is another form of linking called Triangular Linking. This is a great tool that helps to manipulate both one way linking and reciprocal linking. This is an attempt to fool the search engines into thinking that you have not really created a reciprocal link. The way you do this is by using two websites. For example, a conversation may go like this, "Ill put my link on  your website and in exchange for that, you will put your link on some other site but not mine". So once someone clicks on their link your link is exposed on their website.