When creating a campaign on Google you should be careful. Sometimes people create campaigns but do not realize how much money they are spending. Google won't tell you if you are spending too much money, Why would they? They tend to not tell you when your Ad words are not working, or if your Adwords are working too well. All of this information you must find out by yourself.
Also another big issue is the end date to a campaign. Google makes it increasingly hard to get to the settings to set an end date to your campaign. If you don't check your campaigns frequently they can become ineffective or even costly. Setting an end date may be one of the most financially important aspects of a campaign because Google will let you run a campaign as long as you have an account.
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