Google Campaign

Google. is one of the biggest search engines in the world. When creating a campaign you can select where you want your ad to be viewed. When making an ad you must create a title and description of what you want the consumer to see. It is important to keep the ad short and simple, in order to keep the consumer interested. You then say how much you want to pay per click. 

You then need to type in the words that people would search that would fit your companies persona. For example, for a boat marina, the words you would use are Boat Slips, Boating, Marinas. If you are targeting more family fun boaters then you may want to search: Family Boating, Children Friendly Marina. These words are important because the more vague the words are, the more unneeded clicks you will get. This will cause you to pay a significant amount of money when you don't need to be. 

It is important to study your AdWords and keep up with them. If you do not study the words and the clicks you can potentially lose customers and money. You may learn your campaign is not working and may need to adapt it to better fit your target consumer.