Keywords King

Google Analytics is important in Search Engine Optimization. With this tool, you can track the words you have used in order to see if the words are specific enough to your content. For example, if i wanted to start a campaign on selling footballs I would you words like "Football" or "Cheap Footballs". These words would have a high traffic content but that might not be the best thing. If a words has too high of a traffic content then you have to realize if they are searching for what you are selling.

For example, "Football" is a vague search word because it is also the sport. People may be generally searching football but not want to purchase a football. This will  make the traffic on this word high but it won't be optimized to your search. The traffic ranges from High to Low and can give you some insight on whether your words you chose are helping to sell your products.