What is Content? Content is the message that you are trying to express to your visitors. These messages are better obtained by delivering through Space and Attention. Internet has made space almost unlimited, which makes attention the hardest part of attracting customers. It is a large battle for attention in inbound marketing and online marketing all together. The power recently has switched over to the customer, rather then the sales person. A sales person was where everyone would get their specific information on any content, but now each consumer can do the research by themselves. It has become hard to influence these consumers to purchase products, but now we must learn to focus on content.
It is important to note that we are in the converting stage, in which we convert our visitors into leads. We need remarkable content, which is a product that is there to solve the problem rather than just a products sales. You must think of way to help the buyers rather than pushing a product on those buyers. We must first know the problem that our buyers are having in order to help. There are two Keys in creating remarkable content which are Buyer Persona, and where they are in the Buyer's Journey.
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