SEO TIPS #5

Example of Keyword Search Volume

Pull Keyword Volume Data

It is important to find out what keywords related to your business are being searched by users. This helps to narrow down what keywords would work better for you business. There are several tools that can do this, Google Keyword Planner and Wordtracker are the most used by current online marketers.

This type of information is so valuable for a company for so many different reasons. One reason is because of the title tags and how both your keywords and title tags can work together to increase traffic. Another valuable aspect of understanding the keywords being searched is because they give you insight on the language that your target market is using. The target customer has their own way of speaking and can include vital information that can be used to help optimize their search queries. Data like this was not accessible years ago, and this information cost companies exponential amounts of money.
If you speak in the language of the customer it will inevitably lead to better conversions. You must use the same language your customer uses and use it on your company website as well as any advertisements used. Don't just throw theses words around you must use them in the correct context so that reading is smooth and easy to understand for your target customer.