When running a crawler on your site you can see how productive your site potentially could be. These crawlers are tools that will read your site in the same mechanical way that Google does. There are two crawler sites that are suggested on Businessperson. Xenu or Screaming Frog are the suggested crawler sites. Xenu is more of a general purpose crawler while Screaming Frog is more targeted as SEO. Whichever you use, make sure to fix the 404 (Page not found) errors.
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| Ben.edu SiteLiner Report |
Another site crawler that we used in class was called SiteLiner.com. This site you normally have to pay but if your website is less than 250 pages it can give you a readout of what your site contains. It will give you a list of your duplicate content and your broken links. Here is an example of the report based on Benedictine Universities website. Ben.edu.
These 404 errors are the status code returned by a web page when someone tries to access a web page that does not exist. The site may have existed at one time but it currently doesn't work. When Google runs a crawler and sees allot of these 404 errors, they will assume that your site is no longer running or if it is running that it is poor quality so the site will not be ranked high on Google.
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