Steps in SEO #2

Setup Google Webmaster Tools

What is Google Webmaster Tools? It is essentially a way to report on what Google observes about your website. Why get Webmaster Tools? Because it is important to understand the direction you company is going. Some of the data that they supply includes: Backlink Data, Rankings Data, Most Common Keywords on your site, Crawl Data, and a bunch more.

Example of a Crawler Data Report

These reports help you to understand your website better so that you can make decisions to help optimize your website for the better. Each tool has its own agenda, and the more tools you use the better you will be prepared to make changes to your website. Be aware though, each one of these tools sends you a report that you must learn to understand and apply to your decisions. If get multiple tools and do not keep up with the reports then you are wasting time. Also people tend to sign up for a bunch of different tools and then feel overwhelmed by the amount of reports they receive.