Traditional Vs Inbound

In class we watched the videos from HubSpot.com. We learned that their are two types of marketing. There is Traditional marketing as well as inbound marketing.

Traditional marketing is marketing that interrupts the consumer. the consumer is well aware they are being marketed to and often is met with negativity. This type of marketing is like cold calling clients for telemarketing. Consumer would prefer not to be interrupted but as marketers this has been the way to reach consumers for years.

There is also Inbound marketing. This type of marketing makes the consumer unaware that they are being marketed to. Consumers only see content when they are searching for that specific content. Consumers tend to like Inbound marketing better because they are not interrupted and this type of marketing seems to be more successful in obtaining consumers.