Inbound Blogging

A business blog is a collection of articles that provide helpful content for your target audience. Blogging has become a major part of a companies online presence. 79% of marketers with a company blog reported inbound ROI for 2013. Blogging is a fundamental way to attract qualified website traffic. Every time you write a blog post, it is seen as an index on your website, and each one of those pages leads to better search engine optimization. 43% of companies have acquired a company through their blog.

The content that is worth being talked about is called Remarkable Content. Inbound links are like votes to your site, the more you have the better off you are. The best practices to create this content can be defined below.

 Keep your buyer persona in mind. You must know your audience and what stage they are in in the buyer line. You should also keep it one topic per blog post. This will help so that you can keep the theme simple. You must have these blogs able to optimize your search engine hits. Blogging is the most effective inbound marketing strategy.

One should be more concerned with the content in the blog, rather than the word count. Make sure your formatting is welcoming and able to draw in readers. Embrace the white space in your blog, it makes the blog look clean and easy to look at. Quality content is the most important aspect of blogging,