Delight is the last phase of the inbound methodology. Most companies don't spend time or money to keep their customers they are usually more focused on attracting new customers. Even though, attracting new customers is more expensive then keeping current customers. Customer delight is a competitive advantage that can help the business or even help you keep your job. You must get your customers to trust you. This will allow them to be promoters. These people will help to promote your business and create new leads for customers.
How do you delight your customers?
Serve your customers because your customers experience is formed by every interaction. Each time you make contact with the customer you are either building trust or hurting the customers trust. The way we build this trust with the customers is through the three pillars.
Innovation
Change is better than the status quo, innovate to serve people with the right products.
Communication
Personal is better than impersonal. Communicate to help people.
Education
Empowering is better than ignoring. Educate people to grow their knowledge.
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