CHAPTER 2

On Page Optimization Factors

• Keywords
• HTMLTags

Keywords

There is a keyword list that shows the words that are significant to your website and can be easily integrated into your website. Your keywords reflect your customers and show what they want or need. One must conduct research  on their customers to understand what keywords fit them the best.

The first step of an SEO campaign is Keyword Research. To generate maximum ROI one must conduct the research on customers to understand the products or services they need. Keywords are not solely based on the customer but also the theme of your website.  There are many tools to help study keywords.

Keywords Study Tools.

• Wordtracker
• Yahoo
• Google Suggest
• Digital Point Tool

HTML Tags

When spiders or crawlers look through your website they can only read text. So the actually look through your HTML code to find the keywords you have placed. There are many different type of HTML tags that these crawlers will be looking for. 

Title Tags are tags that show the words used at the top of a browser. These tags contain the theme of the website. These tags are the first impression of the website on the crawlers and most major search engines evaluate these tags to see if a website is substantial. 

Meta Description Tags are apart of the HTML code that allows you to give a summary of your webpage. This is often portrayed when searching the the website. In these Meta Description Tags it is important to use the keywords and summarize clearly because your website will be chosen based on these tags.