These are the blogs from my classmates for our Marketing 349 Class.
Drew Keil - http://drewkeil.blogspot.com
Kevin Carroll - http://kc3marketing.blogspot.com/
Tiger Sancturary
You're a Tiger Harry
I decided to choose Harry the tiger for my Ad words display ad for nationaltigersancturary.org. At first i tried to use Richard but I learned that Richard had actually passed in 2013. I had to change my entire ad and choose a different tiger.
Harry was brought to the sanctuary with Kora and was a victim of the Pay for Play industry as cubs. This industry allows people to handle the tiger as a child which leads to many tigers becoming sick and die. Tigers in the program are also more likely to have issues with people because of the overexposer at such a young age. Harry and Kora were fortunate enough to survive.Harry loves to play hide and seek with the visitors. He is often seen trying to hide behind rock and "Get You". He has been compared to an otter because he loves to dive into pools and role around in the water. He is often found swimming not only when it is warm out but when there is ice.
I will be able to update how the ad is doing in a few week and hopefully I will be able to help increase traffic to the site.
SEO Chapter 3 Types of Links
One Way Link
There are many types of links for Google Toolbar. One like is the One Way Link. These links link to your site from sites which do not receive a link from your site. This may sound confusing but one way linking is the best way to improve the ranking in the search engines. You can also automatically be protected from bad back links
Reciprocal Linking
This is another type of like used. This means two web sites that agree to link to each other. Basically it is an agreement between two sites to host each others links and is beneficial for both parties. Few people have the time to consistently monitor their links to see if they link back to their site, this is why the trust between these two sites needs to be strong..
Triangular Linking
There is another form of linking called Triangular Linking. This is a great tool that helps to manipulate both one way linking and reciprocal linking. This is an attempt to fool the search engines into thinking that you have not really created a reciprocal link. The way you do this is by using two websites. For example, a conversation may go like this, "Ill put my link on your website and in exchange for that, you will put your link on some other site but not mine". So once someone clicks on their link your link is exposed on their website.Class Blogging
The following are of my fellow students in Marketing 348
BLOGS
Ashfaaq Seedat - http://ashmarketingblog.blogspot.com/
Anthony Phipps - http://phippsmarketingblog.blogspot.com/
CHAPTER 2
On Page Optimization Factors
Keywords
There is a keyword list that shows the words that are significant to your website and can be easily integrated into your website. Your keywords reflect your customers and show what they want or need. One must conduct research on their customers to understand what keywords fit them the best.
The first step of an SEO campaign is Keyword Research. To generate maximum ROI one must conduct the research on customers to understand the products or services they need. Keywords are not solely based on the customer but also the theme of your website. There are many tools to help study keywords.
Keywords Study Tools.
- Keywords
- HTMLTags
Keywords
There is a keyword list that shows the words that are significant to your website and can be easily integrated into your website. Your keywords reflect your customers and show what they want or need. One must conduct research on their customers to understand what keywords fit them the best.
The first step of an SEO campaign is Keyword Research. To generate maximum ROI one must conduct the research on customers to understand the products or services they need. Keywords are not solely based on the customer but also the theme of your website. There are many tools to help study keywords.
Keywords Study Tools.
- Wordtracker
- Yahoo
- Google Suggest
- Digital Point Tool
HTML Tags
When spiders or crawlers look through your website they can only read text. So the actually look through your HTML code to find the keywords you have placed. There are many different type of HTML tags that these crawlers will be looking for.
Title Tags are tags that show the words used at the top of a browser. These tags contain the theme of the website. These tags are the first impression of the website on the crawlers and most major search engines evaluate these tags to see if a website is substantial.
Meta Description Tags are apart of the HTML code that allows you to give a summary of your webpage. This is often portrayed when searching the the website. In these Meta Description Tags it is important to use the keywords and summarize clearly because your website will be chosen based on these tags.
SEO and SEM Landed me an Interview
I was looking for marketing jobs on LinkedIn.com and I came across a Marketing Assistant Job with Lesman. They were looking for an entry level marketer with a undergraduate degree in Marketing. After looking through the qualifications I felt confident that could compete for this position.
I had a phone interview with a marketing representative of Lesman. During the interview I mentioned I was getting my certification in SEO and the interviewer was surprised. She told me that they were planning on hiring within the next month but because I had experience in SEO and SEM that they were willing to put off the hiring if I wanted the job. This was because they were planning to spend money on training the new hire and If they were to hire me, they wouldn't need to spend the money training. The last ten minutes of the interview was spent debating the importance of SEO to the importance of SEM. I feel confident that the experience I gained in Todd Kelsey's Search Engine Optimization and Search Engine Marketing classes have put me a step ahead of my competition when searching for jobs in marketing.
DELIGHT!
Delight is the last phase of the inbound methodology. Most companies don't spend time or money to keep their customers they are usually more focused on attracting new customers. Even though, attracting new customers is more expensive then keeping current customers. Customer delight is a competitive advantage that can help the business or even help you keep your job. You must get your customers to trust you. This will allow them to be promoters. These people will help to promote your business and create new leads for customers.
How do you delight your customers?
Serve your customers because your customers experience is formed by every interaction. Each time you make contact with the customer you are either building trust or hurting the customers trust. The way we build this trust with the customers is through the three pillars.
Innovation
Change is better than the status quo, innovate to serve people with the right products.
Communication
Personal is better than impersonal. Communicate to help people.
Education
Empowering is better than ignoring. Educate people to grow their knowledge.
Subscribe to:
Posts (Atom)